Gardiner Angus Ranch
6th Annual “Meating Demand” Bull Sale
Selling Approximately 168 Lots
Production Sector Sends a Strong Economic Signal at 42nd Annual GAR Spring Sale
Decision making in a global marketplace relies on signals from sectors that, on the surface, have little to do with seedstock production. Before Gardiner Angus Ranch’s ownership in U.S. Premium Beef, many of those signals had little impact on day-to-day decisions. Today, there is no doubt that seedstock production and, specifically, Angus seedstock production is directly connected to the global marketplace. The success of U.S. Premium Beef and Certified Angus Beef® supplying higher quality beef to the food chain and adding value to production has further defined the importance of breeding Angus cattle with value from birth to harvest.
The 42nd Annual Gardiner Angus Ranch Production Sale signaled a confirmation in the power of accurate genomic information, phenotype and documented performance. Many in attendance represented the next generation of decision makers and they strongly indicated the importance of progeny proven genetics as they competed throughout the day.
More than 600 bidders sent a powerful message that the beef industry and livestock production are ready to move on from 2020. However, as seedstock suppliers of a meat protein that is in the greatest demand around the world, it is important to recognize that, while the world was paralyzed by the pandemic, the demand for high quality beef was remarkable. As the food service industry dealt with a near total shutdown that accounts for more than 60% of annual beef demand, consumers changed from dining out to cooking at home. Consumers clearly demanded beef and signaled their preference by stocking their freezers.
As we work toward a post-pandemic economy, per capita beef consumption is projected to increase to more than 58 pounds per person in 2021. As seedstock suppliers for a demand driven protein, we simply cannot afford to underestimate the significance of these industry signals.
Overall interest in the sale offering was one of the strongest in the history of Gardiner Angus Ranch. For decades, the Lot 1 bull has signaled a strong partnership between Select Sires Beef and Gardiner Angus Ranch. Lot 1 is also an assurance the bull will be proven through extensive use at Gardiner Angus Ranch and the commercial cow-calf sector. GAR Transcendent, like every Lot 1 bull sold at GAR, is an investment. Longtime friend and GAR customer, Cable Corral Genetics, Amarillo, Texas, had the last bid at $290,000 to become partners with GAR and Select Sires in the highest marbling bull in Angus history to date.